7 Ways To Increase Consumption of Your Content

Given the many crackdowns by Google lately, the general consensus is, high quality content is more important that ever. I whole-heartedly agree with the quality part. However, this bit of advise seems to have a little “build it right and they will come” ring to it, and we all know things simply don’t work like that. In order for quality content to become spectacular, people need to consume it first.
The following are 7 things you can do to help people consume more of your content.

Create different formats
Because we all learn and absorb material differently, our choice of media is also different. Not everyone is a reader. So, translate your content into audio, video, written text, slides, info graphics, quotes made into images. Those are a few to begin with.The nice thing about doing that, you now have the material for distributing your content on more spaces like SlideShare, YouTube, iTunes, Pinterest, other people’s blogs and more.

Make it easier to consume on the device of their choice
Sometimes, it isn’t enough to produce multiple formats of your content. It has to be easy to get going. Audios and videos should play with a click. PDFs shouldn’t be zipped. This slows people down because they can’t simply click and read. It’s frustrating, especially if it is a short report. Here’s a better idea. Give me a way to load the document directly into my Kindle app. There’s actually a WordPress plugin that can do that. It’s called the Kindle Loader. You should check it out.

Highlight the good bits
Every piece of content has some key points in them. Pull them out, email it to newsletter subscribers and give them the link to the rest of the meat. This is a very effective strategy not only for freely available content but for paid information and it works. Repeat this on social media too because you never who has or hasn’t read your content. You can even do this for past content.

Encourage discussion
Similar to the technique above, when you ask questions about something in your content, people have no choice but to read it to answer. Make sure you ask in a way that leads them to it though like, “What do you think about the first tip? Do you practice it?” Now, if you haven’t been paying attention, you’ll want to re-read the first point so you can answer intelligently. Don’t just ask in the blog post. Periodically, throw a question out to your newsletter subscribers and social networks with a quick “Hey, can I get your thoughts on such and such in this post?”

Keep it short and on point
People are busy. Use just enough words to get your point across.

Promote It
This shouldn’t even be here but it is, because we have a tendency to underestimate simple things. Email it, share it, not only when you first publish it, but again and again using different words, angles, across different networks and over time.

Link to past content
Last but not least, it’s not always about new content. Draw people deeper into your old content and related areas by linking within the article or highlight quality posts.

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What Can you Do with PLR Articles?

You may have seen the term Private Label Rights or PLR articles being tossed around frequently lately. PLR articles are articles you can buy (usually in packages or as part of a membership) that you may edit and use as you wish. Unlike free reprint articles, you are not required to link back to anyone else’s website which makes them appealing to many web publishers.
Once you understand the concept behind PLR articles, you can see why they are appealing. Most people can envision the value of adding the articles to their websites. But, did you know there are more ways to use PLR articles than that?

1. Add them to your blog.
Similar to adding PLR articles to your website, you can take excerpts and use them on your blog for fresh content. Whether you take a portion and use it as a “tip of the day” or use the entire article, PLR articles can be a huge time saver for you.

2. Send them in your newsletter.
Need content for your newsletter? PLR articles are an option. Of course, if you’re developing a relationship with your readers, you may wish to edit the articles to make them your own voice. However, you can pull a section from a PLR article – use it as inspiration — and whip out a newsletter in minutes.

3. Start an ecourse
If you purchase a package of PLR articles based on a theme, it’s quite easy to turn them into an ecourse simply by adding them to your auto-responder. Something as simple as “Five Ideas for Kids Lunches” can become a 5 day ecourse to grow a big newsletter list.

4. Use them in your podcast
Take a PLR article and use it as inspiration for a podcast. Add the content and you’re done.

5. Send them in a print mailing
Direct mailing is huge. If you have a list of postal mailing addresses, put together a free report from PLR articles and send it out.

6. Create a special report
Simply bulk together some PLR articles that have the same topic, and make them flow into a special report. Turn it into a pdf file and give it away to your website visitors.

See how easy that is? The only hard part is finding a PLR service that is high quality and fits your niche. Look around. Make sure the PLR package or membership you choose provides you with high quality articles so you can create something you’ll be proud of.

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3 Top Mistakes When Buying and Using PLR Articles

Using PLR articles for your content needs is a huge time-saver and can really help you grow your niche quickly. It can help you become the expert, build your brand, gain exposure, sell affiliate products and sell your own products.
But to get the most out of PLR, you’ve got to think it through and have a strategy. Here are 3 of the most common mistakes I see people making:

No clear purpose for the PLR.Why did you purchase the PLR? You might have picked it up to use in the near future and that’s fine as long as you do plan to use it. Set a goal, like you’ll start using it right after your current project is completed.What do you want it to do for you? Every piece should have a purpose and it’s good to know before you use it. Maybe you want to put it on your blog to help pre-sell an affiliate product. Or perhaps you want to incorporate the whole pack as an email ecourse to get optin subscribers. Any content you use should have a call to action or purpose.

Buying and not using the PLR at all.We’re all guilty of this at times. When you pick up a new batch of quality PLR, think of them as little diamonds in the rough, just waiting for you to polish them up and put them on display. Suddenly your $1/page PLR articles are looking pretty good! Otherwise, they’re just rocks taking up space.

Using it “as is”.
Don’t be that girl who’s wearing the same dress as 2 other girls at the same party. How does that make you feel? Like a copycat. Does it impress anyone? Nope.Change your PLR, make it better, make it unique. Many people don’t change their PLR articles because they either don’t know how or think it’s going to take too long. If that’s how you feel, I think you should pick up How To Rewrite PLR.   This resource shows you different ways to rewrite, giving you lots of examples, and how to add value. It even goes over how to rewrite and add value and personality to PLR reports.

If you’re making any of these 3 common mistakes with PLR, it’s not too late to change it up. Decide what you’re going to do with them, learn how to rewrite them quickly with How To Rewrite PLR , and put them to work!
Visit How To Rewrite PLR now to find out how you, too, can make the most of your PLR articles by rewriting them. They can’t help you much if they just sit there on your hard drive or you throw them up on your blog “as is”.

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5 Ways to Increase Your Profits with Mailing Lists

Do you have a mailing list? When was the last time you had a look at how profitable the list is for you and made sure everything was up to date?
You’re likely one of the many people who’ve set up their list, got busy, and then forgot about it for a while. There are many things you can do right now to start making more money with your mailing list.

1. List Checkup
Go through every single message you have in your autoresponder series. This may take you a while to get through if you have a lot of messages set up, but it’s worth it. When I switched my website format over to a WordPress site I deleted a lot of the pages from my other design. I had my autoresponder setup to refer to articles on my older site and with the update these were out of date and needed fixing, so I had to go back in and change the links. If your series of messages are too long and it’s just too much to handle by yourself hire a VA to help.

2. Opt-in Location
Do people know about your list? Don’t assume everyone will find you because you have an opt-in box in one or two locations on your website. When setting up your list and describing it you’ll want to make sure that you deliver exactly what you offer then and beyond. A bullet-point list works well to let people know what your list offers without requiring too much of their attention to get them to read. Many people make their list stand out by offering  a free ebook or report for signing up. Other ideas are to offer an audio or a video. Whatever you offer make sure it is of high valuable and something that makes signing up for your list irresistible.

3. Add Landing Pages
You should be using double opt-ins to make sure your list has really requested to sign up. After the initial sign-up you will be able to direct them to a landing page. Make sure the landing page they come to grabs their attention and tells them to confirm, you could use something like this:

• “IMPORTANT: Please check your email inbox and confirm your subscription so that we can send you the information you requested.”
• Use that landing page to make an offer on your own product or offer an affiliate product. Or if you have a service based-business and want them to get to know you better, direct them to your articles page.
• Once they confirm, in the email you will be given another opportunity to create a specific landing page. Use that page to make another offer, or lead them to your website to read more information or articles.
• You’ve got people’s attention once they get to your landing page and they HAVE to go somewhere once they’re done it might as well be somewhere you can suggest, so that you benefit from it.

4. Promote
Think of the places where you promote your list. Is it just in one little box on your website? There are many other places you should be using to promote your mailing list.

• Write articles that you submit to directories that have a bio leading to your opt-in page.
• Make a special offer in your signature on forums (if they allow it).
• Add a signature to your emails that tells people why they need to sign up for your list.
• Blog about your list and why they should join it

5. Contact as Often as Possible
You’ve heard this before but it’s time for a reminder. If your prospects don’t hear from you on a regular basis then they will forget about you and why they signed up in the first place.

How often you contact them will depend on what your list is about but it’s often said that you must be making contact at least once a month if you want to be remembered. Many topics will require you to contact your list once a week and this is perfectly acceptable to them because they asked for this information.

Are you ready to get your mailing list up and running so it can help generate more profits? Then join me as I walk you step-by-step through the process of building your list, creating a freebie, and getting more sign-ups.

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Top 5 Off-Site Optimization Strategies for the Newbie

Good Search Engine Optimization (SEO) involves both on-site and off-site strategies. These strategies involve several procedures geared towards building backlinks which is critical to you ranking highly in the search engines. However for this article I will be looking at off-site optimization strategies. As the name suggests, off-site optimization is employing procedures off your website itself that relates to how the site is linked to external pages. A link that points back to your site is known as a backlink.
Some procedures of off-site optimization include the following:

• Post your site on web directories  
  Submission of sites to web directories is an old off-site SEO strategy geared at obtaining more backlinks. Submissions have to be done manually and based on my own experience it’s a tedious and time consuming job so, if you can outsource this function I suggest you do so. With all the recent updates by Google to their algorithms this optimization strategy has lost some of its importance. But it’s still considered a good method of improving your page rank. You should bear in mind though that you need to post only to high ranking and reputable directories. Be careful of less popular and possibly blacklisted sites, they can actually hurt your business.

• Video Marketing 
  Creating videos about your business and or products and then posting them on video sites is a great way to help with your off-site optimization strategies. You should then embed the code on your own site. Video sites like Youtube are seen as an authority site and will provide you with high quality backlinks. Another advantage from this optimization strategy is getting even more traffic if your video becomes popular.

• Social Media: Facebook 
  Did you know that the Social Media can be a form of Off-site SEO? Bet you didn’t. Links from Facebook won’t carry much weight where Google is concerned but with proper use of Facebook you can attract tons of visitors to your websites. You can do this by creating Facebook Fanpages, Groups, and Events.

• Don’t waste your time on reciprocal linking 
  Reciprocal linking is basically you linking to someone’s site and then having them link back to yours. It’s actually an old SEO strategy of trading backlinks which is seen to be ineffective these days as it’s rather time consuming and doesn’t produce the desired results. So it’s not recommended as it can actually do more harm than good to your off-site optimization strategies. What you want to do instead is concentrate your energies on getting links from relevant sources where you can chase the links.

• Perfecting your techniques 
  You need to stay on top of your SEO game to get the most from your off-site optimization strategies. How do you do this? By always, always, questioning yourself and your methods. You should test different methods and try new things. If there’s something you can’t figure out take the time to do some research and learn all you can about the area. That’s one of the purposes of the internet, to teach you.

Off-site optimization strategies are extremely important and shouldn’t be underestimated. It takes constant vigilance to be successful at your optimization strategies and the results you desire won’t come overnight. But if done right, you will get that high page ranking and the traffic will come, making a huge difference to your pocket. For easy an SEO guide containing more off-site optimization strategies click this link

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Four Common Reasons Why SEO Strategies Fail

The practice of Search Engine Optimization (SEO) is feared by some internet marketers as it is seen to be an intricate process and usually yields very little results. SEO companies will also intimidate you with this type of thinking because they want your business. This may or may not be your experience as an internet marketer. However one thing is true, as much as Search Engine Optimization strategies work, there are as many failures. If you intend to be successful at your SEO strategies you need to know why they fail.
Here are some reasons for SEO strategy failure:

• Keyword stuffing 
  If you’ve been on the internet for any length of time and working on your SEO strategies, you would have come across the statement that content is king. But it’s not just that content is king, quality content is king. So if you’re overusing keywords in poor quality content that’s a surefire way to get your site banned by the search engines, not to mention it’s a good way to turn off your customers. They are looking for useful information not junk and if you can provide that then, you have half the SEO battle won. Currently according to SEO rules, your keyword density shouldn’t exceed 3-4% of your total content. Some people prefer to play it safe and not go past 3%.

• SEO can’t revive a dying business 
  You shouldn’t waste your time on SEO strategies if your business is dying. If it can’t pay its debts, is unable to perform its day to day functions and is facing bankruptcy or other issues, then all SEO efforts employed at this stage will be futile. Your efforts will be better spent concentrated on other things, maybe doing market research to start a new business.

• Reputation management issues 
  Word of mouth is still a powerful advertising tool today as it was way back then. It’s no different on the internet either maybe it’s even more so.  With all the social sites and forums around, customers have instant access to voice their discontent. Personally I don’t buy a product without doing extensive research on the seller. If customers are dissatisfied with your company others are going to hear about it. Complaints and negative reviews can hurt your business. If your business has more links for negative reviews and reports than for its SEO links, the search engines will pay more attention to those links. Then even with best SEO strategy, your business could still decrease in rankings and possibly come off the page in the search engines.

• Failure to include SEO strategies in website changes 
  Let’s say you embarked on an SEO campaign, to build links for example. During the process you make changes to the site to accommodate the campaign, but you failed to use the SEO strategies in the new changes. Bad move! Your site could have a significant decrease in page ranking which could lead to a reduction in website traffic. So what’s the lesson from this point? Always remember to include search engine optimization strategies when updating your websites.

It’s not always easy to pinpoint why SEO strategies fail. Every marketer wants their SEO efforts to be successful. One of the ways to ensure success is to avoid making the same mistakes of others by learning from theirs. So if you’re going to know what works it’s imperative that you have an understanding of why SEO fails.

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How Interactive Elements Can Generate Traffic

Internet marketing is getting more and more competitive and you have to find ways to stand out from the crowd if you want to generate more traffic. These days visitors are not satisfied with just coming to your site and reading your texts. They also want to be able to interact with you and others. So if you want to drive more traffic to your site and ensure they keep returning as well, here’s what you should do. You need to give them something that will involve them directly with your site. You can do this by adding interactive elements to your website.
Interactive elements are those strategies you use to get your visitors to interact with you and or among themselves that will generate enough interest to keep them coming back to your site again and again.
Here are some examples of interactive elements and how they can benefit you in getting repeat visitors:

• Allow submissions 
  You can allow your website users to submit tips, articles or jokes. This is like having guest bloggers and is a great way to get fresh content for your site. Simply create a form on your home page with a link to a page where users can submit their own content. You will then include these submissions on your site once they have been approved. Now, you have two choices here. You could allow the submissions to be used any place else other than on your site. This means you use them for free and retain no rights to them. Or you could consider paying a small fee and keeping all the rights. Get some advice from a lawyer for this option though.


• Add social sites 
  Do you know anybody these days who’s not on Facebook, Twitter or Google Plus? Me neither. Basically people like to interact with each other and you should take advantage of this. By adding these social sites to your website you have access to an extremely large group of traffic and potential buyers. Treat them right and you can get them to talk about you and your offerings. On the internet, positive word of mouth publicity is really important.


• Polls and surveys 
  Have you ever noticed that controversial topics seem to get a lot of attention? How many times did you read something for that very reason? You want to generate interest with your interactive elements which will increase traffic. So place controversial polls and surveys on your site. You have to find a balance though as they should be in good taste. If you don’t want to make them controversial you should at least make them thought-provoking. Provide results instantly that show how other users have voted. Some web hosts offer this feature in even their most basic packages, just in case you don’t know what to do. And all you need to do is fill in the questions.

Just so you’ll do it instead of only thinking about it, having an interactive site gives you more credibility. When you create relationships with your users it builds their confidence and you in turn build more traffic. Because, more potential exist for them to buy from you and stay with you.

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Keyword Placement- How to Use it Correctly

Your SEO efforts may prove futile without the strategy of correct keyword placement. Basically you need to have a good grip on this practice to be successful in your climb up the search engine ladder. After all it’s only through your keyword or keyword phrase that potential customers find your products and services. So you want to make sure you’re placing them in a way that they are most effective.

Arguably keyword placement can be confusing. But once you know the basics, you don’t have to be an SEO expert to figure it out.

• Consider keyword density 
  In practicing keyword placement, one of the first things you want to consider is keyword density. That is, how much keyword you use in a particular piece of content.  So how do you decide? Well that’s dependent on who you’re writing for, whether you’re writing for your audience or for the search engines. Arguably if you’re building a relationship with your audience, don’t worry about it, just write. But if you’re just offering information you need to pay special attention to the amount used.


• Content should sound natural 
  Correct keyword placement should allow the content to sound natural. It should flow logically and make sense. You should respect your audience and the search engine bots enough not to give them gibberish to read. Your audience should be able to read your content and the search engine spiders should find pleasure in crawling it.


• How much is too much? But if you choose to write for just for the search engines bear in mind that the accepted keyword density is between 1-3% of the content. Meaning if you have a 400 word article, your keyword should be used at least 4 times but no more than 12 times. More than that and you can be accused of keyword stuffing.


• When is keyword placement most effective? 
  Keyword placement is most effective in the title of the content, in the first paragraph, throughout the body, and in the ending paragraph. Try to avoid placing keywords more than once in each paragraph. Keyword stuffing your content can send you back down the rungs of the search engine ladder as fast as you climbed up.

That’s it basically. Hopefully these suggestions will help somewhat in clearing up your confusion about correct keyword placement and you’ll realize that it’s nothing to be scared of. Like I said before, you don’t have to be an SEO expert to figure it out. Do enjoy your climb to position one in the search engines.

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