7 Ways To Increase Consumption of Your Content

Given the many crackdowns by Google lately, the general consensus is, high quality content is more important that ever. I whole-heartedly agree with the quality part. However, this bit of advise seems to have a little “build it right and they will come” ring to it, and we all know things simply don’t work like that. In order for quality content to become spectacular, people need to consume it first.
The following are 7 things you can do to help people consume more of your content.

Create different formats
Because we all learn and absorb material differently, our choice of media is also different. Not everyone is a reader. So, translate your content into audio, video, written text, slides, info graphics, quotes made into images. Those are a few to begin with.The nice thing about doing that, you now have the material for distributing your content on more spaces like SlideShare, YouTube, iTunes, Pinterest, other people’s blogs and more.

Make it easier to consume on the device of their choice
Sometimes, it isn’t enough to produce multiple formats of your content. It has to be easy to get going. Audios and videos should play with a click. PDFs shouldn’t be zipped. This slows people down because they can’t simply click and read. It’s frustrating, especially if it is a short report. Here’s a better idea. Give me a way to load the document directly into my Kindle app. There’s actually a WordPress plugin that can do that. It’s called the Kindle Loader. You should check it out.

Highlight the good bits
Every piece of content has some key points in them. Pull them out, email it to newsletter subscribers and give them the link to the rest of the meat. This is a very effective strategy not only for freely available content but for paid information and it works. Repeat this on social media too because you never who has or hasn’t read your content. You can even do this for past content.

Encourage discussion
Similar to the technique above, when you ask questions about something in your content, people have no choice but to read it to answer. Make sure you ask in a way that leads them to it though like, “What do you think about the first tip? Do you practice it?” Now, if you haven’t been paying attention, you’ll want to re-read the first point so you can answer intelligently. Don’t just ask in the blog post. Periodically, throw a question out to your newsletter subscribers and social networks with a quick “Hey, can I get your thoughts on such and such in this post?”

Keep it short and on point
People are busy. Use just enough words to get your point across.

Promote It
This shouldn’t even be here but it is, because we have a tendency to underestimate simple things. Email it, share it, not only when you first publish it, but again and again using different words, angles, across different networks and over time.

Link to past content
Last but not least, it’s not always about new content. Draw people deeper into your old content and related areas by linking within the article or highlight quality posts.

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How to Make Money Blogging Online

Over the past few years, blogs have risen from an almost unknown “computer geek” secret to the “it” thing on the internet. It seems that almost everyone, from celebrities to your local junior high students has a blog.
While it is very common to find blogs as personal diaries, people that own service based businesses can definitely profit from having a blog. First and foremost, a business blog helps to build your web presence. In today’s society, having a strong web presence is a key factor in your business success.

When a potential client is thinking about hiring you, there is a good chance that they will do a little investigation of you online. The potential client may go to Google and do a search on your name, just to see what comes up. If they find a lot of links, including blog posts that include helpful information, they will feel more secure in hiring you.

Using your blog to showcase your knowledge in your chosen field will help you establish yourself as an expert. When people see you as an expert, they will automatically think of you when they need your product or service, and they will also refer others to you.

You can communicate your knowledge in a variety of different ways. Of course, keeping your blog current and full of information your target market would appreciate is the main goal, but you can find ways to make it fun. A life coach, for instance could hold a series on reducing stress, and each Monday they could post a relaxation technique. You can also include audio and video messages. This is a growing trend, as more and more people are getting video iPods.In addition to using your blog as a way to build relationships and gain publicity, there are various ways to make money blogging online. One of the most popular is by displaying contextual ads, such as Google AdSense.

When you sign up (at http://www.google.com/adsense), you will be given a small amount of HTML code to add to your blog; Google will read your blog content and display text ads your reader may find interesting. For example, a blog about golf may display ads for golf clubs. When one of your readers clicks on these ads, you will be paid a commission.

Another option is to join affiliate programs for products and services your target market would enjoy. When you join as an affiliate, you will be given special links that you can use on your blog; when one of your readers clicks on these links and purchases the product or service being advertised, you will earn a commission.

There are also companies that will pay you to write about their products and services. The payment will vary depending on the company and how popular your blog is. There are several websites dedicated to bringing companies willing to pay bloggers to post and bloggers together. A popular choice is http://www.payperpost.com.
Your business blog can benefit you in many ways. It can help you earn income by raising the public’s awareness of your business and cementing yourself as an expert, and by applying the above suggestions, you can also begin to make money blogging online. This will give you an additional income stream, and more than likely, it will also help you create additional buzz around your business.
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Are You Struggling To Come Up With Content For Your Blog?

Most people are excited when they start a brand new blog on self hosted Wordpress, at Blogger or any other blogging website. They usually have a general idea of what they want their blog to be about and they are just buzzing with ideas. They want to share a little of this and a little of that while making their opinion known about the main topic of the blog.
There are so many different things to blog about:

• If your passion is mental health, you might choose to blog about Bipolar Disorder, depression and anxiety.

• If parenting is your forte, you might blog about various aspects of parenting like rewards and punishments, dealing with temperamental teenagers, how to be an effective single parent and tips for dealing with preschoolers.

• If you’re blogging about weight loss, you might want to highlight the pitfalls of straying from a healthy diet plan and how to get back on track with one’s fitness plan by working out at home with work out DVD’s and fitness gear. You might share how to make recipes that are not only delicious and quick  but also healthy too.

• If your blog caters to those who want to save money and spend less you might write posts that show your readers how to save money on their next trip to the grocery store, how to use coupons when making online purchases, how to sell thins they no longer need or want to generate some extra cash and ways to save money on bills in the winter.

• As your blog starts to gain a little momentum you may find that your readers want more. Posting biweekly or once a week may no longer satisfy those who love your blog. The people want more and so you try to give it to them, posting two to three times a week or even daily.

• You set up a blogging schedule to deal with the hectic demand for content. For some, blogging daily will be easy cake, a walk in the park and for others, they might feel a sense of dread or frustration as they try to come up with yet another post after barely choking out the last one. They were fine when they didn’t need to write as much content but now the task is becoming overwhelming for them. They may even begin to suffer with writers block.

• Fortunately their is an easier way. PLR to the rescue. PLR,which stands for private label content, is any type of content that you can edit and use as you see fit as long as you don’t add it to article directories or sell it as PLR yourself. There’s a lot that you can do with PLR.

• You can copy and paste it as in when you’re in a bind and need content quick or you can reword the content, changing the order of the sentences or paragraphs as well as swapping out words for appropriate synonyms.

• You could even take it a step further and use your PLR for research ideas. You could then branch out from some of the main points covered within the articles and easily create unique content of your own.

Alice Coaxum is a homeschooling mother of four, Beach Body Coach, PLR writer and internet marketer. She is the owner of ShopForPLR.Com where you can find quality PLR articles, blog posts, emails and reports at affordable prices

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