Guest Blogging The Right Way For Maximum Gain
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Guest blogging is a double edged sword for content marketers (now a days).
If you use it correctly you will reap rich rewards. If not, then you’re dead. Google might penalize your site labeling your guest blogging activities as spammy link building tactic.
Since the time Matt Cutts labelled ‘guest blogging which is of low quality and meant for link building only’ is a spammy activity; a whole lot of misinformation about guest blogging have been circulating in blogosphere.
These days novice as well as skilled bloggers are also very much scared of guest blogging on other blogs. But if you’re guest blogging with a good intention then nothing to fear about.
Why & How
So, let me tell you why you should guest blog and how it should be. Gone are the days when bloggers and SEO professionals were guest blogging toincrease their Google Page Rank and MOZ’s Domain Authority. Of course it increases your Google PR & DA, but that should not be your primary goal.
Your primary goal as a guest blogger should be to establish yourself as an expert among a new set of audience. And in the process brand building and getting new readers for your blog.
Now the question is – How to build a brand for your website or blog by guest blogging?
My answer is – definitely not by making a list of 10 blogs related to your niche and writing one-one article on each blog. I’ve seen bloggers guest blogging on 40 blogs (one article each) and finally gaining nothing out of it.
What should be your approach
Choose 1 or 2 blogs. Or even 3 blogs related to your niche. These blogs should be highly reputed with good volume of traffic. Then think… as if you’re a columnist there (regular). You can’t establish yourself as an authority by simply writing a single piece of epic post on a top notch blog. You’ve to deliver constantly and over a period of time you will gain authority and fan following.
You should also know that the link-value you get from an author-box by guest blogging carry very less weighted these days. It is the link within the article which passes the maximum link-juice. Google’s sophisticated link analysis algorithm is very much efficient while analyzing value of different kind of links on a given page.
Let’s know a little about Google’s Page Rank and MOZ’s Domain Authority.
It’s more than 1 yr since Google has stopped updating Toolbar Page Rankon various browsers like Firefox and IE etc. You can’t even check the latest Page Rank of your blog by using various PR checker tools online. The PR value these tools show now are outdated. Because Google has already stopped updating it. And Google has also told that it will never update theToolbar PR in future.
Takeaways:
So, the takeaways from this article are as below:
1# Use guest blogging as a tool to brand building and new readers Or customers acquisition.
2# Instead of guest blogging on 10 to 20 blogs (one post each) stick to 2 to 3 high authority blogs and publish your articles on a regular basis. Think as if you’re a columnist there, making yourself authoritative/expert in your field and establishing your blog or website as a brand.
Source : http://seohour.com/guest-blogging-the-right-way-for-maximum-gain/
If you use it correctly you will reap rich rewards. If not, then you’re dead. Google might penalize your site labeling your guest blogging activities as spammy link building tactic.
Since the time Matt Cutts labelled ‘guest blogging which is of low quality and meant for link building only’ is a spammy activity; a whole lot of misinformation about guest blogging have been circulating in blogosphere.
These days novice as well as skilled bloggers are also very much scared of guest blogging on other blogs. But if you’re guest blogging with a good intention then nothing to fear about.
Why & How
So, let me tell you why you should guest blog and how it should be. Gone are the days when bloggers and SEO professionals were guest blogging toincrease their Google Page Rank and MOZ’s Domain Authority. Of course it increases your Google PR & DA, but that should not be your primary goal.
Your primary goal as a guest blogger should be to establish yourself as an expert among a new set of audience. And in the process brand building and getting new readers for your blog.
Now the question is – How to build a brand for your website or blog by guest blogging?
My answer is – definitely not by making a list of 10 blogs related to your niche and writing one-one article on each blog. I’ve seen bloggers guest blogging on 40 blogs (one article each) and finally gaining nothing out of it.
What should be your approach
Choose 1 or 2 blogs. Or even 3 blogs related to your niche. These blogs should be highly reputed with good volume of traffic. Then think… as if you’re a columnist there (regular). You can’t establish yourself as an authority by simply writing a single piece of epic post on a top notch blog. You’ve to deliver constantly and over a period of time you will gain authority and fan following.
You should also know that the link-value you get from an author-box by guest blogging carry very less weighted these days. It is the link within the article which passes the maximum link-juice. Google’s sophisticated link analysis algorithm is very much efficient while analyzing value of different kind of links on a given page.
Let’s know a little about Google’s Page Rank and MOZ’s Domain Authority.
It’s more than 1 yr since Google has stopped updating Toolbar Page Rankon various browsers like Firefox and IE etc. You can’t even check the latest Page Rank of your blog by using various PR checker tools online. The PR value these tools show now are outdated. Because Google has already stopped updating it. And Google has also told that it will never update theToolbar PR in future.
- The reason – Online publishers were getting biased and taking every decisions by simply considering the Page Rank (the numerical value) of a site. So, instead of displaying the controversial ‘Green Page Rank Bar’ publicly; Google decided to run the algorithm behind the screen. Because it was encouraging webmasters to run after links instead of concentrating on creating some high quality pages or articles. In many ways Google’s Page Rank calculation is much better and accurate in deciding authority than MOZ’s Domain Authority. Moz, led by Rand Fishkin uses 40 signals to calculate Domain authority. Where as Google uses more than 100 signals to calculate the Page Rank.
- So, you should be clear – Page Rank is not dead but Page Rank Toolbar is. Google still uses PR as a ranking signal out of the 200 ranking signals they use to rank content in search results. Whenever bloggers think about improving DA (because PR is not visible now although it is important for Google and still existing behind the screen) they think about link building via guest blogging. Of course guest blogging is one of the link building tactic, but not the best one. I personally prefer link-bait articles which have the potential to go viral earning you plenty of links from authoritative sites.
Takeaways:
So, the takeaways from this article are as below:
1# Use guest blogging as a tool to brand building and new readers Or customers acquisition.
2# Instead of guest blogging on 10 to 20 blogs (one post each) stick to 2 to 3 high authority blogs and publish your articles on a regular basis. Think as if you’re a columnist there, making yourself authoritative/expert in your field and establishing your blog or website as a brand.
Source : http://seohour.com/guest-blogging-the-right-way-for-maximum-gain/
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